Visual Communication
This section highlights my ability to use visual storytelling and design principles to communicate ideas across conceptual, analytical, and promotional contexts. It demonstrates my experience working with composition, hierarchy, and multimodal design to enhance meaning and engagement.
visual communication graphic series
Strengths Acquired:
Rhetorical Knowledge: Applied visual genre conventions to shape audience interpretation and meaning across diverse creative and analytical design contexts
Critical Thinking, Analysis, and Research: Interpreted and applied foundational design principles (e.g., contrast, scale, figure-ground) across both constructed and real-world visual environments
Practices and Processes: Developed iterative design workflows through drafting, revising, and experimenting with multimodal visual compositions
Technology: Used Canva and other digital tools to create, edit, and manipulate visual content across a range of design projects
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This series of graphics demonstrates my ability to apply foundational principles of design across a range of creative, conceptual, and analytical projects. The collection includes a personal identity collage, a redesigned haunted house flyer created in Canva, a narrative-based visual reimagining of a friend’s wedding transformed into a fictional nuclear attack event, a visual principles packet analyzing contrast, scale, proportion, figure-ground, symmetry, and asymmetry, a design element observational analysis of the Phoenix Art Museum’s Barbie exhibit, an experimental typographic image of a witch created using keyboard characters, and a logo creation and redesign for a cat rescue. Together, these artifacts reflect my ability to move fluidly between personal expression, applied design work, and formal visual analysis while using a variety of media and tools to communicate meaning.
Across these projects, I strengthened my ability to apply rhetorical knowledge by understanding how visual genres shape interpretation and how design choices influence audience perception. I developed user-centered design skills by intentionally shaping visuals for clarity, emotional impact, and narrative coherence across different contexts, from promotional materials to conceptual storytelling. My critical thinking and analytical skills were reinforced through the identification and interpretation of design principles in both constructed and real-world environments, as well as through translating abstract concepts like figure-ground and asymmetry into applied examples. In terms of practices and processes, I developed iterative design strategies through drafting, revising, and experimenting with visual composition across multiple formats, while also engaging in multimodal communication that combined image, text, and storytelling. Finally, I strengthened my technological fluency by using tools such as Canva for design manipulation and image editing. Overall, this body of work reflects my growth in visual storytelling, design literacy, and the ability to apply theoretical design principles to both conceptual and real-world communication contexts.